Penguins, Pandas and Hummingbirds

Penguins, Pandas and Hummingbirds

Sometimes the answer to a drop in website traffic is an algorithm change.  You’ve probably heard of the Penguin and Panda updates from the past few years.  Most sites were affected by one of these changes.  And then there is the Hummingbird algorithm from August of 2013.  It was a big change and one that caught many website owners by surprise.

Leave it to Google to use black and white animal metaphors to address black hat and white hat SEO practices.  Very clever…almost worthy of a Google doodle.  But that’s precisely what these algorithm changes targeted: spammy link building, worthless content, thin content.

Hummingbird, a bird of many colors, is a bit of a different animal.   Hummingbird addresses a long term goal: to provide the very best answers when someone types in a search query. That’s,after all, Google’s mission.  No matter how a question is asked (it can be typed, it can be abbreviated, it can be spoken to Siri), Google wants to be able to intuit what the person really wants to know and provide the optimal solution. It has a lot to do with semantics, the way information is organized and related to the topic of the question.

We provide penalty recovery services for your website should it need it.  Most websites have been affected by one of these updates.  Check out our video below or give us a call to discuss your needs in this regard.  We can help.


Penalty Recovery Video

More information on the Hummingbird update can be found here.

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