We couldn’t have said it better ourselves. This video from Moz highlights not only the importance of link building, but what are good and bad practices. Another important takeaway from this is that you want your SEO firm to concentrate on what not only works today, but what will work tomorrow! Things are changing all the time in the world of the search engine algorithms…you need to be able to see what is coming around the bend so that you can prepare today. One of the things we do here at Chicago SEO Pros is stay on top of the algorithm changes (we have our ways) so that nothing surprises us when an update occurs.