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April 21 Update

Word is out that this is going to be bigger than Panda…we shall see…but it doesn’t pay to ignore warnings. Check out this video and see what you think about the updates that have happened in the first quarter of 2015 and will happen next month.


Perhaps you have heard elsewhere, or on this blog, about the upcoming Google update that will affect websites that are not mobile friendly. This update should be taken seriously by any company that values their current rankings for lead generation or sales. Google is looking at every site, no matter how big or small.

We have been testing our clients’ sites for few months now and have made adjustments to old programming where needed. There are things we can do to help your business’ site become mobile friendly even if you have had it for many years and don’t want to pay for a whole new redesign. Google’s warning is that rankings will suffer (although they couched that warning in Google-speak) is a warning that we are acting upon while there is still time.

We work primarily in the Chicago area, but are ready to assist you no matter where your company is located. We will do a mobile friendly analysis and give you recommendations as to what can be done to satisfy this new requirement. Not all solutions are time-consuming or expensive. But if your site doesn’t pass the “test”, it will need work before you lose clients and revenue.

And, should you be looking for a forward-thinking marketing company to help your business stay ahead of the game, then we hope you will consider our services at the top of your list. The mobile friendly update is one of the ways that we’ve kept our customers’ sites compliant before the twelfth hour. Your business deserves the same kind of attention. Give us a call at 847-867-0198 or drop me an email at

For further explanation of what friendliness in mobile devices means, then here’s a video for programmers that explains the processes:

What you should expect from a SEO Service

As with most consulting services, it is hard to provide a “standard” service that will fit all businesses. When it comes to SEO, one size definitely does not fit all.

Each website is different. There are no identical websites anywhere on the Internet. Because each site is different, and the goals that each website owner wants to achieve are different, then the tactics or practices that a SEO service firm must take in order to gain the most visibility are necessarily different.

The types of services that you might see promoted are on-page optimization, off-page optimization, link building, social promotion, penalty recovery services, image optimization and countless others. Each of these services has its own particular set of skills that must be mastered in order to achieve the optimal result for a client. Some people are good at link building, others are better at content optimization. Still others are good at website structure which contributes to user experience which is also a ranking factor.

When you are looking for a SEO firm to improve your web traffic and rankings, make sure you understand what you are paying for, i.e. what services are you getting? If you are only interested in the result, then you are leaving it to the SEO firm to choose which tools in their tool belt they will employ to achieve your desired ranking. If you are paying for one service, then understand that that particular service may improve your rankings, but may not get you to the top of rankings because there are other things that are going on with your site that may prevent an optimal outcome.

We always advise our potential clients to have a site audit performed before they, or their chosen SEO consultant, do anything. A site audit will indicate where there is room for improvement and where there are problems. This will inform which services are needed to get the desired result. Just buying “SEO consulting services” without a plan for success will surely result in disappointment on both sides of the transaction.

Google Penalty Recovery Service

It is a pretty bad morning when you wake up to find that your site rankings have dropped…not just a few spots but pages, or worse, off the search results entirely. What might be even worse is that helpless feeling – you just don’t know what to do or who to call or turn to. Not many people in Chicago, or the country for that matter, are experts at site recovery. Most agencies you call won’t have a clue because they mostly outsource their SEO work. But they will “help” you by giving you a quote to fix the problem and then having one of their account assistants find someone to outsource the issue to.

The first task is to determine what penalty caused your problem. Is it a Panda penalty, maybe a Penguin penalty, or is it something else (such as the mobile friendly update we’ve been warning about)? Each of these penalties is initiated by something different and you need an expert to be able to determine exactly which one is causing the issue. There are also manual penalties for things like web spam that can enter into play. Again, the first step is diagnosis.

Once we know what the problem is, we can begin to fix it, that is unless your site is so far gone that it would just be better to start from scratch. Usually, this is not a surprise as there have been warnings from the search engines that something is wrong somewhere… whereas penalties usually present themselves quickly as when a search engine has an algorithm update.

We performed a Google penalty recovery a few months ago that illustrates this point. We had a suspicion that something was going on for months, but since this was a new client of ours, we didn’t have the benefit of a history of what their previous SEO agency had done to their site. But we knew something was wrong because we could push rankings only to a certain point. Then an algorithm update hit, and their rankings dropped by pages. At that point, they remembered that they had used an automated service to get links to their site – and these foreign links were depressing their rankings. We performed an extensive analysis, found the culprits, and eliminated them from their Google index of links and the rankings not only bounced back within days, but actually surpassed the level we achieved before.

Penalty recovery is not for amateurs. But if your site is experiencing a penalty, then there are steps we can take to restore your traffic and revenues.

Google Penalty Recovery Video

Mobile Search Advisory

Our customers already know this so this post is directed at those of you have not heard as of yet, your rankings may be in for a drubbing.

Beginning next month, Google will take into consideration how mobile friendly your site is.  If it is not mobile friendly, then Google has advised that it will be “taken into consideration” for rankings.  So in plain terms this means that sites that are mobile-friendly will take precedence over those that are not.

The reason for this change is obvious when you consider that mobile searches, that is those done from a cell phone or tablet, now account for more than 60% of all searches done.  A majority of people are using these devices an not their laptops or desktops, so results need to be clear for them, too.

Google’s mission to provide the best information the fastest also goes for mobile.  If you are concerned that your site cannot pass Google’s scrutiny, then please call.  We can help.


Mobile-friendly Information Video