As the calendar changes, so do the nuances of search engine optimization for our clients. There are many variables which enter into the ranking algorithms of the three major search engines (Google, Yahoo and Bing) and these seem to increase and decrease in importance with each passing day.
One aspect of optimization that is pretty new and that web site owners should take particular note of is accelerated mobile pages. This is a project spearheaded by Google and Twitter to allow for quicker downloads of your pages on mobile devices. In plain speak, this means that your site pages won’t take forever to open and will deliver your content to users without he usual wait for pictures and other rich media to load before the page appears.
Why is this important? As you may know, more than 50% of all searches (some say 60%+) happen on a mobile device. Those users want their answers quickly or they will click away and find another site that delivers content faster. It is about user experience; and mobile users want fast. An AMP page is lightweight streamlines your CSS. It is designed so that Google can cache your site so that it doesn’t actually need to fetch it from your host anymore.
Faster is better in the world of mobile browsing. Your site will be less favored if it loads slower than other pages that rank for the same terms. Less favored means less desirable and we all know what that means in terms of ranking, user experience and clicks. Give us a call to help your site get Amp’d up!