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DIY SEO? Think again….

Chicago SEO Pros blog post graphicOctober 3, 2016

Most people reading this blog don’t have a full-time marketing staff that spends a good part of their day just keeping up with what is going on in the wide world of SEO.  It is not  the business you are in; it is not the way you make money and take care of your customers, patients or clients.  Quite simply, there is no way you can possibly know as much as we do about SEO just as there is no way we can know all the latest advances in your industry or specialty.

Most people reading this blog don’t have a full-time marketing staff that spends a good part of their day just keeping up with what is going on in the wide world of SEO.  It is not  the business you are in; it is not the way you make money and take care of your customers, patients or clients.  Quite simply, there is no way you can possibly know as much as we do about SEO just as there is no way we can know all the latest advances in your industry or specialty.

We can usually spend a little time with each of our clients and give them the thirty-five thousand foot view of what is happening with the search engines – at least enough to get them to understand why we are doing the things we are doing for their website without their eyes glazing over after ninety seconds.  Since we take the long term view of everything we do, we don’t concentrate on the flavor-of-the-month when it comes to site optimization.  Our updates are more to keep current with best practices and set the foundation for more success in the future.

The news we want to communicate in this blog is that we view SEO as part of a whole strategy of marketing your business online.  We endeavor to keep our clients apprised of things we have tested and are working (we test on our own properties).  If we see something on the web that might increase conversions, we communicate that to clients so they can decide if that is something they want to participate in.  It is a collaborative effort to be sure.  The takeaway is that there are things that are working out there that 99.99% of companies would have no clue about unless we told them.  That is our job.  To be their partner and share what we know so that we can both prosper together.

Not all SEO is done with links and listings off site.  Some of what we recommend are strategies to improve the quality of the experience your visitors have when they get to your site.  Recently we proposed a quick tweak to the onsite experience of one of our clients that practically overnight doubled the number of requests for quotes.

If you want your company’s site to benefit from the experience and knowledge we spend 24/7 acquiring for our customers, just give us a call or send us a message from our contact us form.  We’ll get right back with you.