You are probably familiar with some of the major lead generation websites that are out there. If you are a lawyer, you might use AVVO or lawyers dot com. If you are a home contractor, then both Angie’s List and Home Advisor are on your radar.
These types of lead generation programs charge a fee to “belong” to their network and then a “per lead” fee every time they refer a potential client/customer to your phone. (Email contact information is also used.)
Organic rankings in the search engines all across the country are how these mega-sites harvest potential leads. A person does a search for say, a divorce lawyer, and one of the mega-sites shows up in a top organic spot. The individual clicks on the site listing and is directed to a page where there is a list of lawyers who have paid to get listed on that page. There may be two lawyers on that page or more. A similar scenario plays out with customers that are looking for roofers on Home Advisor. There are a few to choose from; all ostensibly vetted by the editors at Home Advisor for their workmanship and solid business practices.
Works fairly well if you are a consumer. Not as well if you are a business needing a steady flow of leads. First, you will probably share those leads with one or two other providers. You still pay for the lead, but you do share it which reduces your chances by one-half or one-third of securing the business for your company. Another issue is that, in the case of Home Advisor, the homeowner decides what they need and therefore determines your lead cost. So if they select “replace roof” and what they really need is “repair roof”, then you have paid quite a bit more for a roof replacement lead that really needs a quote for repair, which costs much less per lead.
The answer to these problems is private lead generation. Private lead generation is a service we provide that harvests leads from search that are delivered directly to you. We build the online infrastructure to do this completely independent from your online assets. All leads go direct to your phone. You don’t share them with anyone else and they can be for any and all services you would like to promote. If your sales funnel can stand an influx of qualified leads, then this is a service you should look into. To find out more, just give us a call.