Blog : Online Marketing

DIY SEO? Think again….

Chicago SEO Pros blog post graphicOctober 3, 2016

Most people reading this blog don’t have a full-time marketing staff that spends a good part of their day just keeping up with what is going on in the wide world of SEO.  It is not  the business you are in; it is not the way you make money and take care of your customers, patients or clients.  Quite simply, there is no way you can possibly know as much as we do about SEO just as there is no way we can know all the latest advances in your industry or specialty.

Most people reading this blog don’t have a full-time marketing staff that spends a good part of their day just keeping up with what is going on in the wide world of SEO.  It is not  the business you are in; it is not the way you make money and take care of your customers, patients or clients.  Quite simply, there is no way you can possibly know as much as we do about SEO just as there is no way we can know all the latest advances in your industry or specialty.

We can usually spend a little time with each of our clients and give them the thirty-five thousand foot view of what is happening with the search engines – at least enough to get them to understand why we are doing the things we are doing for their website without their eyes glazing over after ninety seconds.  Since we take the long term view of everything we do, we don’t concentrate on the flavor-of-the-month when it comes to site optimization.  Our updates are more to keep current with best practices and set the foundation for more success in the future.

The news we want to communicate in this blog is that we view SEO as part of a whole strategy of marketing your business online.  We endeavor to keep our clients apprised of things we have tested and are working (we test on our own properties).  If we see something on the web that might increase conversions, we communicate that to clients so they can decide if that is something they want to participate in.  It is a collaborative effort to be sure.  The takeaway is that there are things that are working out there that 99.99% of companies would have no clue about unless we told them.  That is our job.  To be their partner and share what we know so that we can both prosper together.

Not all SEO is done with links and listings off site.  Some of what we recommend are strategies to improve the quality of the experience your visitors have when they get to your site.  Recently we proposed a quick tweak to the onsite experience of one of our clients that practically overnight doubled the number of requests for quotes.

If you want your company’s site to benefit from the experience and knowledge we spend 24/7 acquiring for our customers, just give us a call or send us a message from our contact us form.  We’ll get right back with you.

 

What is SEO Anyway?

The simple definition of SEO or search engine optimization is the process and procedures used to gain the most visibility for a web page by being found on the first page of search engine results.  We won’t go into all the details about what these processes and procedures entail as these details are covered elsewhere on this site.

What you should be aware of is why this is important.  For that, we start at the reason for being for search engines in the first place.

The Web is made up of billions of pages on billions of websites covering every subject from A to Z.  The function of a search engine is to find and categorize each of these pages.  The best pages are rewarded with the most visibility.  The most visibility is found on the first page of results as statistics show that only a small percentage of people actually click through to the second page of results.  Each search engine results page has 10 web pages that the search engine found by crawling (that is visiting) a website and then categorizing that web page based on the words and images found on that page.  Those words and images are then indexed by Google and are served to a searcher if they are searching for that information.

As of today, there are three major search engines:  Google, Bing and Yahoo.  Each of these engines has its own way of selecting which pages are the best pages to deliver to a searcher for a particular query (typed in the search box).  Since computers do all the work, this methodology for picking the best pages and putting them in order of quality is left to a computer algorithm.

The reason you want your pages to be chosen as the “best” pages for search queries is that the “best” pages, as determined by the algorithm, get placed at the top of search results where the most people see them and have an opportunity to click on them and read about your product, buy your service or learn about your business, explore your point of view, or your get an answer to their question.

If you have a business or a goal, your goals will be more easily met if you rank higher.  It is a statistical fact.  Being number 1 or number 10 on page one can mean the difference between selling 100 widgets or 3 each month.

The reason you need search optimization for your site is because every other competing website wants those first 10 spots.  They are actively improving and optimizing their site in order to earn one of those spots.  Those sites are the best real estate in the world for whatever you are selling or whatever idea you want to communicate.  They are that valuable, that coveted, and that important to the success of your endeavor.

 

 

 

What’s Next?

If you are following the burgeoning social media phenomenon, then the following video will hold your attention for more than 7 seconds. The most poignant observation is that word of mouth is morphing into world of mouth. Are you ready?

Social Media Image Trick

We don’t usually go in for a lot of shortcuts or tricks, but we happen to like the results from this little trick when making Facebook posts….really can help engagement. Enjoy!

Social Media Marketing Update

Keeping track of all the marketing strategies that can help your business engage more potential customers online is something we do every day here at ChicagoSEOPros.  This video will highlight some of the trends we are keeping our eye on in the coming year.