While many SEO gurus say they can rank any site, the truth is that unless you understand a business, you cannot do a proper job of ranking and maintaining those rankings. For example, if your company is in the insulation business, it will be very difficult to rank for, say, spray foam insulation, unless you understand how people search for that service online. People use a great many terms, or keywords, to search for something. Someone in the insulation business knows what kinds of questions their customers and prospects ask, and is familiar with all the terminology and how people describe the problems they are having with their home insulation.

Are you in the Chicago area and need help with industry-specific SEO? Are you looking for qualified leads for your company that you can convert into paying customers? Then let us help you with

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It is also important to note that in addition to understanding a business, a good SEO will know what your competition is doing and how they are finding success at ranking. It is just like a football team that watches game films of their upcoming opponents. Knowing what the competition does in specific situations will help a good SEO create a winning game plan for your site. And a SEO who has non-competing clients already in your industry will be in much better shape to advise you on what it will take to get you the rankings you need to drive the traffic that will improve your bottom line.

It only takes a moment to give us a call and set up a no-obligation appointment to discuss your website, your business and how to take both to the top levels in search marketing. Call us today at 847-867-0198.

http://en.wikipedia.org/wiki/Vertical_search

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